Do you know that job applicant these days seek out an organisation’s reputations and company brand before registering themselves as prospective candidates? Recruitment marketing & Social Media in 2020 has become a necessity because talented candidates wouldn’t work with a company that has a bad reputation or negative employer brand.
The job market these days is more competitive then it was before, hence it is favourable to create a Recruitment Marketing & Social Media in 2020 into your hiring strategy. Recruitment Marketing is much more than attracting candidates, it’s about carrying your organisation’s employer branding to attract the best talent available with engagement.
Additionally, it helps you build a strong talent pool.
Combining all the latest changes happening in the staffing industry with the upcoming Event of Expo 2020’s staffing needs. This year is off course the year to streamline your hiring processes through Advance Recruitment Marketing techniques to make sure that your organisation is distinct among others. Here are a few tactics of Recruitment Marketing in 2020.
Work on in Increasing the Ranking of your Website and Digital Presence:
An optimized and responsive website that makes the user experience a delight for the candidates searching jobs is a must. Visibility of your websites for job posting is very important and you can achieve that by doing following check-ups:-
Conduct an SEO health check of your website and make necessary changes according to the report or recommendations.
- Find the right keywords of your industry, title tags, and Meta descriptions.
- Create written content relevant to your industry.
- Create video content relevant to your industry.
- Improve Page Load Speed
- Optimize images
- Make sure your Website is mobile responsive
- If your website still doesn’t have an SSL certificate then immediately get it so that search engines can rank your website as a credible one.
- Create, promote, and share content on all the relevant social media platforms in your industry.
- Engage with the audience to generate interest.
- Work with an agency if you have to.
Create Simple and Engaging Content and Job Ads:
You may struggle to attract top talent if your job ads aren’t clear and appealing. Before posting a placement opportunity, make sure that the content of the ad is responsive. You can also look into below a few important practices:-
- Create concise, rich, and enticing job ad.
- Clearly mention the geographical location of the role.
- Keep the job responsibilities and duties as short and simple as possible without compromising on the quality.
- Highlight the benefits in bullet points
- Write a Tag line that you think can motivate the job seekers and respond to your ad.
Recruitment Marketing & Social Media with Enhanced Candidate Experience:
The Candidate experience job seekers get from the very start of their job applications tells a lot about your employer brand.
Candidates are going to share their good experiences with their friends and family even if they are not selected for the
position. Nevertheless, the poor experience will discourage potential job seekers to apply again or recommend someone for the role. This can also result in bad publicity, lengthy hiring timeline, and financial losses.
You can think about the following points to improve your job seeker’s hiring experience:-
- Write concise, clear, and accurate job description, and responsibilities
- Communicate a clear and transparent timeline of your hiring process
- Keep your application process simple
- Provide regular updates on the status of an application
- Offer feedback and also ask for it
Create, Establish, and Nurture relationships with your Talent Pipeline
Social Media plays an integral part in Recruitment Marketing. Over 90% of UAE’s population is active on leading social media platforms, says Statista.
Chances are that job seeker is part of your online talent community. This shows that they are interested in your organisation. Your Recruiters can engage them to assess their eligibility to work at your company.
Creating a pool of talented people by relationship building is crucial that will encourage them to apply to your organisation.
- You most probably have their email addresses, send out monthly newsletters.
- Give a glimpse of your organisation through social media posts.
- Create and share engaging content to promote your brand
Recruitment Marketing through Recruitment Events in the UAE
Taking part in or hosting a hiring event is a valuable opportunity to connect with job seekers and create meaningful relationships with them. You can grow your talent pool in these events and also get a chance to assess their soft skills and other things which might not be included in their resumes.
- Participate in Recruitment Seminars
- Create a Recruitment Day Webinars
- Create a Recruitment Day or Walk-in-Interview Events
- Post on all the relevant social media platforms so that you can attract the right talent
- At the end of the events evaluate the outcomes; did you attract the right talent, were you successful in creating brand awareness? etc.
To recapitulate in short Recruitment Marketing & Social Media in 2020
Despite the availability of the latest technology in the recruitment industry in the UAE. The recruiters now have to go the extra mile to attract top talent. Modern tactics for hiring are vital as we live in digital times.
Adapting recruitment marketing techniques and strategic approach to brand your organisation’s image is a must to appeal to your target of talented candidates.
IML Employment Services has extensive knowledge and experience in promoting the organisation’s brand and attracting top talent. Ultimately, achieving your company’s goal of attracting and retaining talented staff.
Read more at my Blog!